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#StateofSearch Tweetables SEO Track
November 21, 2015
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The Dark Side of SEO Agencies

Darth Vader
A couple days before my interview for an account manager position for an SEO company, I called a friend whom I knew did SEO. I had never really heard of it before so I have no idea know how I remembered he was an SEO. All I knew was what it stood for....because I Googled it. My friend said they're really wasn't much he could tell me that would help in such a short time, especially for an interview. I said I understood. That was only 4 ½ years ago; now looking back I know why. Stories of bad SEO come on a daily basis from client’s previous experiences. I’ve also gotten an inside look at the dark side of some agencies because I worked side by side with them. I'm not sure if that's a good thing or bad thing. Either way, my experiences have shown me that even in 2015 our industry is full of agencies and individuals that are barely tipping the iceberg of SEO knowledge making a living on it.
SEO is passed off as catfishing, impersonating real customers, outsourcing on Fiverr, endless directory submissions, and ranking reports on keywords with no search volume.
Really? That’s your contribution to get your customers qualified leads? I soon came to realize the goal seemed to be inflating “organic” traffic in analytics. Somehow this BS is still working.

What shocked me most was how many companies make a living and keep customers with their work. Honestly, my level of frustration has met its tipping point which is why I remembered Google’s Do you need SEO help article, and decided to write about it.

What shocked me most was how many companies make a living and keep customers with their work. Honestly, my level of frustration has met its tipping point which is why I remembered Google’s Do you need SEO help article, and decided to write about it.

Do You Even Know SEO, Bro?

  1. Rankings & traffic DO NOT come with guarantees.
  2. Cheap rates gets cheap results.
  3. Strategy is not an automated process; quantitative promises are signs of someone more concerned with their own bottom line than yours.
  4. True ROI can only be accurately calculated if the consultant has a deep understanding of your sales process from online to offline.
  5. An expert can clearly explain what they are doing. If they can’t it’s usually a sign that they do not know enough about what they’re doing. They might know just enough to be dangerous, and could be afraid of working themselves out of a job by educating you.
  6. Link building is only to be trusted with true experts; otherwise you will end up with a Google penalty that can result in the loss of your traffic & business. (See point # 3)And finally, because SEOs are not all to blame, we know clients sometimes make ridiculous demands not based in reality
  7. Collaboration and participation of client is crucial. SEO is not voodoo, we do not make your website relevant out of thin air or with our magical imaginations.
Four years ago I didn’t understand squat about SEO, and now I know more about BS SEO than I’d like. I know I’m not alone in this, thoughts and comments welcome.

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