Grace Adato
Sr SEO Consultant


  • Whitehat SEO training
  • Technical SEO Site Audits
  • SEO Basics
  • Intermediate with WordPress CMS, Google Analytics & Search Console, Moz & Majestic


  • Dallas-Fort Worth Search Engine Marketing (DFWSEM)
  • International Institute of Business Analysts (IIBA)


June 2011 to Present

SEO Consultant
  • Consultant to Internet Marketing agencies and B2B clients on technical SEO & Best Practices.
  • Document search engine marketing strategies to understand business, customer & conversion goals.
  • Baseline online presence & requirements and produce technical site audits documents.
  • Build SEO Optimized site structure flow charts directed by keyword research & client goals.
  • Identify content opportunities, optimize on-page content and write meta tags.
  • Analyze backlink profiles for link pruning projects & reconsideration requests.
  • Analyze data to ensure growth metrics are in line with industry trends and projections.
  • Ongoing consulting with clients as needed on SEO trends, their competition, local and social presence.

January 2011 – July 2014

Project Coordinator
Bruce Clay Inc
  • Liaison to client & technical teams for expert Internet Marketing company servicing Fortune 500 companies.
  • Coordinated strategies with technical SEO, design & content teams.
  • Delivered project status reports, recommendations, and brought or opportunities issues to management.
  • Ensured knowledge transfer of SEO Best Practices to clients.
  • Documented process improvements for sales hand-offs and penalty recovery systems.
  • Extensive project management experience with web design, migrations and penalty recovery projects.


2012 – 2014

Bachelors in Business/Marketing
University of Phoenix – Online