About Me

My mission is to keep the web space free of bad practices by following a code of ethics and providing up-to-date advice.


Currently, my official title is Sr. SEO Consultant at SearchDex in Dallas, Texas, which is a fancy way of saying I am a professional website critiquer. I specialize in detailed site audits for large ecommerce websites that need to make their sites more accessible to search engines and users.

Most of my experience is on the agency-side, but have also worked directly with my own clients as well as consulting with internet marketing agencies.

When my laptop is not glued to my lap, I am usually spending quality time with my mini schnauzer or dining at new restaurants with superbly optimized menus with my favorite keywords.

A simple, no BS approach to SEO. If your SEO guy/gal can't clearly explain what they're doing -- then they don't know what they're doing.